Accenture

See How the World’s Largest Professional Services Firm Used RAD AI to Improve Their Content Marketing

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The Ask

A Fortune 500 company wanted to optimize their content at scale using AI to drive the best possible outcome.

The Solution

Deploy our AI technology to analyze and craft important consumer touchpoints across predetermined digital properties.

The Results

Our AI engine improved avg. unique article/views by 81% and avg. daily article/uniques by 60%. Additionally, our AI analysis improved email open rates by a 32.9%.

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Our team selected 34 articles across several categories to establish a clear performance benchmark. Content improvements were then measured by the lift variance before (298 avg. unique views per article), compared to post AI optimization (445 avg. unique views per article). Furthermore, 30 days later the avg. unique views per article jumped to 540, a 81% aggregate increase.

Approach

Driven by RAD AI

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Initial benchmarks used our AI to analyze 42,981 emails. The following three (3) months, the total emails analyzed grew to 532,877. The rise in quantity was impressive, but not the key finding. The company’s email open rate improved 10 percentage points to 38.7% from 28.7% over the four (4) month test.

Newsletter Approach

Driven by RAD AI

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The improvement in unique views translated to an increase in total click-throughs. The avg. improvement ranged from 70-81% each month. Using the suggested AI improvements proved to be scalable. The company increased its email volume from 42,981 to 532,877 over a 3 month span. The open rate improvements were consistently above benchmarks ranging from 31-34%.

RAD AI Insights

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The perfect content recipe impacts every consumer touchpoint like blogs, product descriptions, emails and digital ads.

Speak with a team member today about how RAD AI can impact your content.

Results

81%

60%

32.9%

Avg. increase in views/article

Avg. increase in daily article/views

Email open rate improvement

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