Crush/Canelo Case Study

RAD KO's

#CrushKO #CrushSoda #KnockoutFlavor

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Performance Benchmarks for Crush Soda

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Create authentic awareness among boxing fans and gamers of the Crush-Canelo XEO second screen experience by creating AI-informed TikTok moments

THE ASK

Use RAD AI to activate TikTok influencers to create emotional content that deeply resonates with Crush-Canelo fight fans to deliver meaningful engagements.

The Solution

Led with a 14% engagement rate (56,767 engagements) for a three day flight, with over 733 hours of platform engagement time that not only created awareness, but provided a knockout demonstration of the Crush-Canelo XEO platform.

The Results

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RAD AI technology identifies influencer matches based on social data, audience segments and lingusitic patterns.

Approach

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Anchor selected personalities to the content and deliver shareable Crush-branded content to further demonstrate the power of the Crush-Canelo XEO gaming platform.

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AI analysis and audit of the audience engagement

Audience Insights for Crush!

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Audience < 30 years old, LatinX • 5x more likely to engage Audiences >4x more likely to engage • Boxing Fansge • Competitive Gamers • Sports Enthusiasts • Prizing and Sweepstakes • Beverage Consumers Main consumers have streaming services Higher propensity for high engagement from gym and fitness business professionals (3x) Engagement distribution in Mexico was 10x the second largest market (7x)

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Views

Engagement

Content Created

Influencers Activated

Accounts Created

398,987

14%

1904

42

14

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RESULTS

User Time Online

733

/ HRS

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