Entrepreneurship

See how RAD drove awareness about entrepreneurship opportunities for a national government agency

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To raise awareness around key entrepreneurial opportunities across regional and national markets

THE ASK

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THE SOLUTION

Prior to launch, RAD AI-informed technology was used to inform and recommend the ideal persona-led strategy.

Proprietary artificial intelligence matched the KOLs/influencers best suited for the campaign objective.

Data connections used: Reddit, Meta and Twitter

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INSIGHTS

RAD’s AI identified key language patterns that drive over 300% engagement lift when used contextually. These identified language patterns were structured into the campaign directive on key entrepreneurial topics.

Predominantly Male Audience with a College Education Married Adults younger than 45 years Key Topics of Interest: Finance & Economics Machinery & Technologies Management & Marketing Big States with Growing Cities: New York, California, Texas, Florida High Engagement with brands like Vogue, Apple, and Tech Insider

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Macro Influencers

Micro Influencers

Unique Pieces Of Content

Engagements

CAC Improvement

Cost of Acquisition

31%

60,108

109

$41.11

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Influencers Activated

Total Engagements

Total Unique Clicks

Total Reach

Cost Per Engagement

Cost Per Unique Click

29,414

$0.06

10,109,212

49,019

$.38

THE NUMBERS

Cost Per 1,000 Followers

$3.04

+433%

+397%

+821%

Unique Pieces of Content

157

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THE RESULTS

Based on market and industry benchmarks ,RAD’s performance @$.38 cost per unique click was 397% better than industry averages.

Our eye popping $.06 cost per engagement was 433% better than industry averages.

157 unique pieces of content

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