Case Study
THE PARTNERSHIP
“It’s A Thing.” We tapped various digital and traditional artists on Instagram to create a unique and original
piece of fan art, interpreting their takes on one of three iconic Fanta soda flavors. Talent were supplied with
a style guide for a flavor they had been assigned to, and upon completing their fan art piece, were able to
submit their pieces into the campaign landing page, powered by Fandom, to contribute to a sprawling
digital mural. Fans and followers of the artists were encouraged to check out all the pieces and create their
own artwork inspired by the fan art, further adding to the digital mural and resulting in extra user-generated
creative being displayed on the site.
THE RESULTS
Impressions
Engagements
Engagement Rate
EXECUTION
• 12 Creators each create an original artwork to post as a Static Post and supporting IG Stories
• Tagging of @Fanta @GetFandom and the campaign hashtag #ItsAThing in all content
RAD AI partnered with Fandom for a distinct activation centered around Fanta sodas and the product slogan,
406K+
26K+
6%