The Ask
Fisker Ocean SUV
Drive demand for Fisker's highly anticipated Ocean SUV through contextually relevant influencers.
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Fisker required that each influencer adhere to strict posting guidelines as part of the overall campaign directive. RAD utilized its authenticty index and brand-safe technology to ensure high impact posts, copy and call-to-actions. AI-informed content objectives provided topics, content type and messaging parameters for each influencer activation.
We used our proprietary network of influencers, alongside AI-informed insights to guide campaign strategies prior to launch.
Our Tactics
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87%
66.7%
12.2%
31%
49K
ARE MALE
ARE MARRIED
ARE PARENTS
AVG. AGE
AVG. INCOME
(thousand per year)
MUSIC
CELEBRITIES
INFLUENCERS
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Powered by Rad Intelligence's deep data analysis, Fisker's pre-and post-IPO campaign was a roaring success. The company's public listing on NASDAQ now has an overall market cap of $4B+ US dollars.
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