Golf Town

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See How GOLF TOWN leveraged AI Analysis to improve eCommerce sales by 94%

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The Ask

Provide online retailers the best content recipe to entice, engage and convert perspective customers into buyers.

The Solution

Use our AI analysis to craft digital marketing materials and product descriptions using digital conversions as the optimal result.

The Results

Our AI analysis improved unique purchases by 94%. Revenue growth improved by 7.29%

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First, we used our AI engine to analyze 5,000 product descriptions to identify language patterns and emotional attributes linked with customer’s purchase behaviors. Next, personalized profiles were created for each product category with quality benchmarks for top performers.

Approach

Driven by RAD AI

Two major product categories were selected for optimization in the pilot project: Men’s Golf Clubs and Women’s Golf Clubs.

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Men’s Golf Clubs shoppers prefer more complex or technical language with a more exciting emotional tone.

RAD AI Insights

Womens Golf Club shoppers prefer neutral tones with less technical language patterns than male shoppers.

Product description title(s) should be 6-10 words for both male and female shoppers.

Authority and expertise inclusions added for product validation for both male and female shoppers produced the highest average conversions.

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Golf Town saw significant improvement in both unique purchases and total revenue over a 4 week post-optimization period.

Results

Speak with a team member today about how RAD AI can improve your product descriptions, digital ads and landing pages

94.13%

7.29%

Avg Increase in Purchases

Revenue Growth

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Product Descriptions Optimized

270

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