Healthcare Case Study

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Healthcare Enterprises are Feeling Great About

A top 5 enterprise healthcare brand engaged RAD AI to drive incremental content performance. The client owns and operates 100s of URLs, produces 1000’s of articles, blog posts, landing pages and email sequences each month.

THE ASK

Deploy and support scalable AI technology to analyze and craft messaging across each consumer touchpoint.

The Solution

Our AI engine improved pageviews by 215%, sessions by 253% and lead conversions by 130%.

The Results

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Source of Truth

Driven by RAD AI

RAD AI identified the most important topic categories for each URL based on non-linear regression analysis of consumer intent.

Content improvements were then measured by the lift variance of non-optimized posts, then compared to posts with the highest lift potential w/ matching topic categories.

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We confirmed and set performance baselines to measure content lift for the clients most important KPIs.

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RAD AI Improvements

Driven by RAD AI

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Over 40 URLs were tested during the designated adoption period.

Performance lift is continually measured against content baselines like sales, CTRs, views and designated engagement rates.

+3,500

Article/blog

Web pages

+10,000

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See how AI-optimized content performs against established content performance baselines

See Results

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Summary of RAD Results

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Our RAD AI content recipe impacts every consumer touchpoint.

Articles, blogs, product descriptions, emails and digital ads consistently perform better with RAD AI.

Speak with a team member today about how RAD AI can impact your content.

Increase in views per article

215%

Increase in sessions per article

253%