• RAD was in charge of venue arrangement and communication with hotel management
• 1 Fitness Influencer to host part A of the event, the Fitness Class.
• RAD AI Invitation: a curated influencer list based on the sponsors desired influencers for event attendance
– Invitation promoted onto RAD Ai newsletter, LinkedIn, as well as emailing individual influencers
• Marketing Media Kit: receive digital media kits, logo’s from brands to create the customized invitations
• RAD AI Signage: Endless Summer with Bev and MAD TASTY at the Austin Motel
– Hashtags: #endlesssummer
• RAD AI Set-Up and Clean-Up
• Co-Sponsors Brand Placement: Signage, menus, product placement, merch, props, decoration,
dedicated brand tables, and attendance of several team members and or ambassadors
• Product Placement: Alcohol product placement within the Austin Motel pool bar
• RAD AI Speech: One dedicated RAD Ai member to perform a Welcome & Thank You Speech during the event
• Thank You Note: Branded discount codes for guest attendees
• Professional Photography: Share professional pictures with both brands
• RAD AI Social Posting: Instagram, LinkedIn, Blog, Newsletter
In the Summer of 2021, RAD AI threw an influencer-based event at The Austin Motel with co-sponsors Bev, a zero sugar canned wine company, and MAD TASTY, a hemp-infused sparkling water brand. Both Bev and MAD TASTY are famous for killing it on social, especially in the DTC beverage space. In an effort to bring in-person experiences to our agency, brand, and talent communities, we secured a one-hour VIP fitness class for select talent with one of Austin’s top fitness influencers, Nicole Rauch. @nicolemrauch kicked off the event with a fun HIIT workout and transitioning into a splash in the pool, music, as well as Bev & MAD TASTY tasting. Including the co-sponsored happy hour, in-kind snacks & samples from brands such as Siete Farms, Pulp Pantry, Thunderbird, Tiff’s Treats, and wellness brands such as Alo Yoga and Dr. Rogers were provided for guests.
Endless Summer was a success, packed with micro-mega influencers as well as brand contacts from fortune 500 companies including TikTok, ByteDance, E. & J. Gallo, Soho House, etc.! The influencers and brands enjoyed creating content all night long, taking pictures with our professional photographer, and sharing their night along with their large following, as well as tagging each brand involved. Twas a successful summer night in Austin for all parties.
• 1 Million Engagements on Instagram
• Guest Attendance: 50 of Austin’s top Influencers and 20 brand contacts
• A total of 70 Influencer Instagram Stories tagging Bev, MAD TASTY, RAD Ai &
• 20 set meetings in total sparked from the event for new business opportunities for Bev, MAD TASTY, and RAD Ai
• Long-Term Bev Product Integration at the Austin Motel & Bunkhouse Hotel Group