Pet Case Study

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See how this pet brand used RAD AI to improve organic, web and paid social-media by 250%

radintel.ai

To unify content across organic, paid and brand owned digital channels by delivering high value customer conversions.

THE ASK

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radintel.ai

radintel.ai

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RAD AI helped select the best influencers that matched the campaign objective. RAD AI was used across the brands most important consumer touch points alongside AI-informed influencer landing pages.

THE SOLUTION

Influencer advertiser permissions and content rights were secured for paid social amplification.

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Powered by RAD

radintel.ai

radintel.ai

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radintel.ai

This client outperformed campaign benchmarks by over 250%. The activation across Instagram and TikTok further supported paid advertising.

THE Result

radintel.ai

radintel.ai

Additionally, the brands egagement performance were in the top 3% of RAD advertisers.

This client outperformed campaign benchmarks by over 250%. Additionally, the brands egagement performance were in the top 3% of RAD advertisers.

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radintel.ai

• Key topics of interest: “Animals,” “Health and Medicine,” Nature and Landscapes” • Female audiences performed 67% better • Younger families aged 25-34 performed 161% better • Household income of $35-50k/yr performed 59% better

Insights

We performed an audience audit to better understand the characteristics of their best customers to further inform our campaign strategy. These AI-insights helped reach the target customer with the best content mix for the brand objective.

radintel.ai

radintel.ai

• Key topics of interest: “Animals,” “Health and Medicine,” Nature and Landscapes” • Female audiences had a much higher engagement rate than their male counterparts • Focusing on younger families aged 25-34 • Household income of $35-50k/yr

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Content Shared

Influencers

Cost of Acquisition

Lifetime Value

Average Order Value

213

81

+31%

$609

$47.18

The numbers | 6 months

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radintel.ai

radintel.ai

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