RAD Delivers Off-the-Chart Influencer
Performance Using Deep Data Insights and Artificial
Intelligence to Drive Strategy and Results
Prepdeck engaged with RAD AI to take its influencer marketing to the next level by using both
organic influencer content and paid media amplification as one collective directive.
AI-analysis provides the best language and content recipe for each customer profile
This influencer's viral content outperformed her average views and likes by more than 30x
Engagement Rate: 10.6%
RAD oversaw, created and secured 21 influencers across Facebook, Instagram and TikTok. RAD beat campaign performance benchmarks by 400% and improved paid media ROI by 18%.
RAD created a variety of use cases for the influencer content, which the brand has used across multiple consumer touchpoints.