prepdeck

RAD Delivers Off-the-Chart Influencer Performance Using Deep Data Insights and Artificial Intelligence to Drive Strategy and Results

Prepdeck engaged with RAD AI to take its influencer marketing to the next level by using both organic influencer content and paid media amplification as one collective directive.

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THE ASK

To create AI-informed influencer content that guides paid media with actionable insights.

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Our Tactics

We used our proprietary processes and machine learning (ML) to identify large groups of influencers that match pre-determined brand personas. Prepdeck mandated influencers to use the product in a series of videos which required internal and external coordination through RAD's client portal. RAD utilized non-linear regression analysis to determine the best combination of contet, language and placements for the influencer media. RAD AI was then applied to each influencer's video, copy and call-to-action for the best possible result. The AI made important funnel and consumer touchpoint suggestions that ensured maximum organic and paid media performance.

We used AI insights across organic, paid social, landing pages and email sequences. The influencers selected for the campaign were required to provide FB and IG adevrtising permissions to ensure maximum exposure for Facebook and Instagram paid amplification. TikTok influencers were also activated as part of the organic distribution strategy.

AI-analysis provides the best language and content recipe for each customer profile

Tyler Hilderbrand

@threadsbytie

This influencer's viral content outperformed her average views and likes by more than 30x

Paid Amplification

Organic

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INSIGHTS

Engagements: 128,104

Engagement Rate: 10.6%

ROI: 4.3x

Likes: 119,001

Comments: 8,097

Shares: 1,006

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Content Distribution

Utilize influencer content across multiple consumer touchpoints including emails, blogs and product descriptions. All influencer media is created with AI-optimized copy & CTAs.

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AUDIENCE

30+ Years Old

Skews Women (65%)

Music Lovers

Cooking

Wine & Spirits

Food

Mise en place

DIY

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Total Influencers

Total Views

3,698,739

Total Shares

22,012

Total Followers

7,552,900

Total Likes

340,009

Total Engagements

435,602

Engagement Rate

11.7%

Total Comments

34,680

Total Clicks

38,901

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RAD oversaw, created and secured 21 influencers across Facebook, Instagram and TikTok. RAD beat campaign performance benchmarks by 400% and improved paid media ROI by 18%. RAD created a variety of use cases for the influencer content, which the brand has used across multiple consumer touchpoints.

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