RAD engaged micro-influencers to launch Salt Life Beer products in four new markets
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To successfully launch Salt Life Beer in four new markets: North Carolina, South Carolina, Florida and Tennessee respectfully.
The Ask
RAD utilized audience matching technology to source and engage micro-ambassadors to create UGC (user generated content) enjoying cold beer responsibly
The Solution
The campaign was a roaring success and Salt Life Beer successfully launched the beer in 4 new states, beating campaign estimates by over 700%.
The Results
Approach
Due to strict regulations around age and alcohol promotion restrictions, a unique approach to ambassador procurement was necessary.
RAD initiated a process that incentivized influencers to purchase, post, share organic content living the “salt life”.
Insights
By incentivizing influencers to post in geo-specific areas, we created undeniable buzz that increased retail orders by over 300%.
78%
Salt Life Beer Stats
Audience Quality Score
78/100
Gender : 52% Female
Age : 25 - 34/yr
Income : 28k/yr
U.S.A. : 68%
Results
Ambassadors
177
Likes
63,356
IG Stories
170
Comments
7,576
IG Posts
54
IG Story Views
675,609
