The Ask
To successfully launch the film Scoob! by creating viral TikTok moments across micro and macro influencers.
The Solution
To use RAD AI analysis for campaign copy and creative direction. The campaign initial viral moment(s) started with a dance challenge called the #ScoobDance w/ @jalaiahharmon on TikTok.
The Results
The campaign hashtag drove over 7B views with over 100,000 individual creators producing viral moments and content.
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Audience I.D. technology identifies campaign influencer matches based on social data and audience segments.
Anchor a cornerstone influencer to post and trigger shareable content in the form of a viral TikTok dance challenge.
Approach
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Audience Insights for Scoob!
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Audience < 35 years old
Secondary focus, younger families with children
Audience Interests
• Cinema & Actors
• Comics & Sketches
• Humor
• Fun & Happiness
• Pets (dogs)
• Streaming Services
We conducted an audit of the ideal audience for Scoob!, the movie
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Audience I.D. [ Match ]
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Audience audits for each selected influencer created look-a-like profiles for scalable influencer inclusion.
• Great engagement rate of 9.63%
• Majority Audience: 25-34 yrs
• Audience: 85% Female
• About 8% of content lands on “For You”
• Main Influencer Categories: Family, Comedy, Dance
• Monthly Growth Rate: 6.43%
TikTok Influencer Stats
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