RAD AI Delivers
Content Distribution Across Celebrity Pages
Using machine learning (ML), RAD AI created segmented messaging, topics and language that drove
award winning results
THE ASK
To drive website traffic and trackable
post engagement to the SPIN.com website
by activating celebrities mixed with strategic editorial support
LET'S TALK
LET'S TALK
LET'S TALK
OUR TACTICS
We engaged celebrity personalities to syndicate RAD AI created articles endemic to the celebrity audience. By using machine learning (ML) to create audience and language recipes, RAD AI drove award winning campaign performance. Most importantly, RAD AI ensured the brand's core values matched with each celebrity selected, while adhering to strict posting guidelines associated with the campaign directive. RAD AI coordinated celebrity talent to post editorial content published across high traffic placements on the SPIN.com website.
Since both the brand and celebrity maintained strict posting guidelines, RAD AI implemented a double sign-off ledger that required both entities' approval before any media went live.
Celebrities selected for the campaign were required to provide both Facebook and Instagram advertising permissions. RAD AI insights were applied to the organic performance to further inform paid social strategies.
RAD AI set up a dynamic environment for SPIN to continually create curated celebrity and influencer articles. By using on-site user data provided by SPIN, RAD AI was able to isolate high value topics and placements for each celebrity article.
LET'S TALK
LET'S TALK
LET'S TALK
THE RESULTS
RAD oversaw, created and distributed endemic content across over 11 celebrity pages, including several iconic personalities. Each SPIN article used RAD AI to identify trending topics, campaign sentiment and the optimal language recipe.
These articles were subsequently shared across pre-determined celebrity pages and performed 6x better than industry benchmarks.
LET'S TALK
LET'S TALK
LET'S TALK
