A wellness brand uses RAD AI w/ audience insights to launch it’s flagship product
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The Ask
Successfully launch and raise awareness around the company's flagship product
Solution
RAD’s audience matchmaking technology identified the most ideal influencers for the campaign objective. To ensure the optimal activation strategy, we utilized RAD AI across influencer conversion pages, email drips and paid social. The combination of RAD AI mixed with audience match-making technology guided the entire activation including the content strategy and copy.
Influencer Landing Pages
We integrate the influencers persona into a highly curated landing page powered by RAD AI. Custom asset inclusion, social proof and influencer embeds create a highly curated consumer journey.
Powered by RAD
Insights
We conducted an audit of the company’s audience in order to successfully find the right target for their flagship product. We focused on certain key characteristics to match and identify the best influencers for this wellness brand.
• Key topics of interest: “Health and Medicine,” “Science,” Trainers & Coaches” • Average HHI of 65k+/yr • Focused on young adults and married people (25-44) • Targeted Large Cities like New York, Los Angeles, Washington D.C.
The Numbers
Macro Influencers
Micro Influencers
Unique Pieces Of Content
Engagements
CAC Improvement
Cost of Acquisition
2
23
31%
109
$41.11
60,108
Results
A combination of micro and macro influencers created instant brand validation. RAD AI optimized the entire conversion funnel, improved CAC and powered the brands go-to-market strategy. RAD Insight : LTV for new consumers acquired with RAD AI and audience matching technology improved by 18%.
